What separates the wheat from the chaff when it comes to on-line learning? For example, what makes a webinar great? If you do a Google Search for the phrase “what makes a great webinar” you will literally get over 6 million results. Lots of people are talking about how to create engaging and effective webinars and online training but (with emphasis added) in my own opinion most companies fall short of coming close to achieving this goal. Most people would rather smash their thumb with a hammer (twice) while hanging pictures than sit through a 60 minute webinar. Why? Because most webinars miss the mark on the following key principles for creating engaging, impactful webinars:
KISS (Keep it Simple, Stupid)
A common mistake in webinar design is trying to be too fancy. Keep your content simple. Use images and graphics to illustrate your point rather than throwing a bunch of words on the screen. Your content needs to be organized to support your overall terminal objective, compelling, yet…simple.
Be SMART!
I can’t tell you how many webinars I have attended, only to have no idea what the webinar was supposed to be about by the time all was said and done. Create SMART (specific, measurable, achievable, realistic, and time-bound) learning objectives, and stick to them.
ZZZZzzzzz….
Your content may be completely interesting, but your user needs a break! Create engaging interactive elements every 3 – 5 minutes.
Whether you have a fun quiz, a short video, a quick poll…give your users something to do every few minutes. Keeping the learner engaged is essential to success.
The PROOF in OUR Pudding
Here at MindSpring we are working on our new conflict webinar, Dealing With Conflict and Difficult People, available on-demand via
our website next month. We hope you will take some time to check out our promo of the webinar in a few weels, and let us know whether we have hit the mark in creating a webinar that works.
